DECISIVE TOOLS
Case Studies – Strategic & Operative
The Case Study course is the main driver of educational methodology at Fundesem. This course will teach you the steps required to analyze a case in detail and the questions that should be asked to ensure a focused analysis. The discussion of a case is the best way to prepare students for the challenges of leadership and to provoke analysis and debate, by describing real business situations where decisions have to be made.
Quantitative Analysis
This course covers economic issues and business problems in a global environment and equips you with the knowledge required for other courses on the program.
IT (Information Technology/Computer Training)
Information Technology changed the landscape of business competition; we are living in the "digital economy". This course will enable you to use the different computer tools needed daily in the organization; it will also provide an overview of IT adoption, selection and management, all of which are essential to the success of a business.
FINANCIAL MANAGEMENT
Finance Dynamics
Main topics related to financial markets and institutions, risk, return and investment criteria.
Accounting
This course equips you with the technical skills needed to glean relevant economic and financial company information, the final aim being to process this information and act accordingly. It enables you to understand and interpret all company-related financial information and fosters an understanding of how financial decisions can be used as tools to create value.
International Finance
This area consists of the dynamics of exchange rates, foreign investment and how these affect international trade. It includes all financial products related to this topic.
MARKETING
Applied Marketing
Innovative marketing and the processes implemented by different companies to become the consumer’s first choice at the moment of purchase. Gaining advantage through the new approach, Experience Marketing, means making use of the human´s five senses and creating valid experiences that reach the individual´s emotions, feelings and intellect. Moreover, reaching your client through Social Media Marketing is another excellent form of increasing your company´s visibility, by building reputation and authority within online communities. During this course you will discover creative ways of how to generate customer loyalty.
International Marketing
Marketing viewed as the focal business process: creating, delivering and communicating customer value in international markets.
International Sales Management
International sales operations is an emerging management discipline in firms with a strong focus on sales force productivity. This course provides tools and training for individuals who support, manage, coach, or lead sales organizations.
HUMAN RESOURCES MANAGEMENT AND TECHNIQUES
Main topics related to critical evaluation of concepts of Human Resources Management, its link with company performance, the increasingly important role of economic and social context, the theory and practice of career management, new organizational forms and the contextual nature of industrial relations systems. It will also consider Teamworking Techniques, which are meant to optimize group-work, by developing the necessary skills to maximize the contributions of all members of a team.
Effective Presentations will provide you with the skills & knowledge necessary to tap into your full potential as a top class communicator, able to develop and implement a real show, rather than a simple speech.
Leadership requisites now have to be perceived as more than a social interaction within our close environment. What the businessperson needs nowadays are international skills – conflict management, motivation, decision-making psychology, social perception, personality in the work place – aspects that will be covered during this course.
MANAGEMENT TOOLS
Communication Skills: Close study of: business communication strategy, writing effective, informative and promotional messages, preparation and delivery of business presentations, use of key business and economic terminology – providing a wide range of tools necessary for full participation within the management team.
Negotiation – Process and Styles: Tactics and strategies to approach and persuade in a negotiation. Moreover, the course will consider cross-cultural negotiation, which most of us have to deal with, given the global market.
OPTIONS*
Financial Management
· Advanced Financial Strategy
· Multinational Financial Management
· Corporate Finance
· Financial Stock Market Analysis
· Miscellaneous courses
International Marketing
· The Marketing Game
· Trade Marketing
· Marketing for non-profit making organizations
· Miscellaneous courses
Human Resources
· Building and Managing Successful Careers
· Strategic Human Resources Management
· Multi-culturalism
· Corporate Identity and Culture
· Miscellaneous courses
General Management
· Global Strategic Management
· Competition policy and corporate strategy
· Family Business
· Research & Development & Innovation (R+D+I)
· Miscellaneous courses
* The specific content of these courses will change from course to course as part of our continuous updating of the program.
FOREIGN LANGUAGE CERTIFICATES
Business English Exams provided by LCCI (London Chamber of Commerce and Industry) with a five level certification:
· English for Business Preliminary (MCER A1 / A2)
· Level 1 English for Business (MCER A2 / B1)
· Level 2 English for Business (MCER B1 / B2)
· Level 3 English for Business (MCER B2 / C1)
· Level 4 English for Business (MCER C1 / C2)
Spanish as a Foreign Language Exams or ’Diplomas de Español como Lengua Extranjera (DELE)’, issued by the Instituto Cervantes on behalf of the Spanish Ministry for Education, with a two level certification:
· DELE level A1
· DELE level B1
All the above mentioned certifications are internationally recognized.